Big Bear Lake, California · Seller Services
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Video & Social
Most of Your Buyers Will See the House on a Screen First
Big Bear is a second-home market. The people most likely to buy your house live in Los Angeles, Orange County, San Diego, the Inland Empire or Las Vegas, and they are not going to drive two hours up the mountain to see something they are not already serious about. The screening happens online, days before anyone gets in a car.
That is why a listing here needs to be watchable, not just photographed. Twenty-four still images cannot show how a cabin flows, how steep the driveway is, what you actually see from the deck, or how far the walk to the lifts really is. A filmed walkthrough answers all of it in three minutes, and it answers it before a buyer has decided whether you are worth the drive.
Your Listing Gets Filmed
Every listing is walked through on camera and published to Rachael's YouTube channel, which already carries dozens of Big Bear property tours and neighborhood guides. That back catalogue matters: the channel has an audience of people actively researching Big Bear, so a new listing lands in front of buyers who are already looking, not a cold feed.
YouTube is also the second-largest search engine in the world, and it is where buyers go with the questions they will not ask an agent yet — what $500,000 actually gets you up here, whether a cabin can be short-term rented, how bad the snow really is in February.
The Tour Lives on Her Site Too
The video does not just sit on YouTube. It is embedded on buyinbigbearlake.com alongside the listing and the live MLS search, with structured video data attached so Google can read it. There are currently 66 property and neighborhood tours embedded across the site. That is a second place your home can be found, on a domain built specifically around Big Bear search, rather than only on a portal where it sits beside every competing listing.
Cut for Social, Not Copy-Pasted
The same walkthrough gets cut into short vertical clips for Instagram, TikTok and Facebook, where the format rewards the one detail that makes a house interesting — the view, the A-frame ceiling, the hot tub under the pines — rather than a full tour nobody scrolls through. Paid promotion is targeted at the SoCal and Vegas metros that actually produce Big Bear buyers.
Why This Matters for Your Price
Marketing does not invent demand. What it does is widen the pool of buyers who seriously consider your home before it goes stale, and a home that sells in its first few weeks nearly always does better than one that sits and gets price-reduced. In a market where inventory can sit for months, the goal is simple: get the right buyer to take you seriously in week one.
Ask About Your Listing’s Marketing Plan
